ABOUT

Ruthless is Seoul based women's street wear brand that re-interprets the culture and fashion of Hip-Hop by their own touch with diverse perspectives.

"The Girl Gang", refers to the girls who wear Ruthless clothing on the street everywhere.
The word empowers and motivates all the girls who wear Ruthless to feel they are loyal to the brand and share same aspects of what Ruthless stands for.
You are not just wearing the clothing to look pretty for your boy or anyone, you are representing yourself.

● Mission Statement
Ruthless builds girls of courage, confidence, and character, who respect themselves and others, and be a sister to every Girl Gang.

Make our city a better place since 2014