INTERVIEW: SELLEV
EFFY (RUTHLESS | DIRECTOR)
GIRLGANG
INTERVIEW: SELLEV
EFFY (RUTHLESS | DIRECTOR)
INTERVIEW: UNCOVERING ASIA'S UNDERGROUND WITH DEADHYPE AND INDIE MAGAZINE
EFFY (RUTHLESS | DIRECTOR)
RUTHLESS is the underground label making its name in the Seoul scene. We explore the South Korean capital to get to know the brand that started as the brain child of director and designer, Effy Lee, and that aims to encourage women to find their courage and confidence. Video by deadHYPE
READ MORE : CLICK LINK BELOW
https://indie-mag.com/2018/01/uncovering-asias-underground-ruthless/
SOCIAL MEDIA: REEBOK CLASSIC SPECIAL VECTOR PACK
EFFY (RUTHLESS | DIRECTOR)
RUTHLESS 2017 S/S conquer.
BEHIND THE SCENES
-VIDEO: YNR VISUALS
YEON KIM / EYEJINN
-MUSIC
YUNG BOGUS
-MODEL
HYUN YOUNG LEE
DIRECTED BY RUTHLESS
2016 HOLIDAY EDITION
'NO NEED BOYFRIEND, YOU NEED US.'
MODEL: HAN A CHO
DIRECTED BY RUTHLESS